In Case of Fire Accept Fate Stoically
I am not sure this imagery really gives the message the designers were looking for, unless of course that message was, “In Case of Fire Accept Fate Stoically.”
I would prefer something more along these lines. “In Case of Fire Move AWAY from it! Stairs Might be a Good Choice, but Seriously, Get Away from the Flames!”

Comments
You just forgot to show him pushing old ladies, small children and handicapped puppies out of the way in his mad dash for safety.
Posted by: mighty josh | April 17, 2007 02:28 PM
Great - now I’m gonna have “the roof! the roof! the roof is on fire! don’t need no water…” in my head all day. Grrr.
Posted by: J Maxfield | April 18, 2007 09:13 AM
I really can’t believe that that is what they came up with. That is the worst design ever. I assume that they want you to take the stairs so you have more time to contemplate your fate as you walk towards the blaze.
Posted by: joe | April 23, 2007 10:21 AM
i will have you know that i worked at the byu sign shop for almost 2 years and that was one of my favorite signs to make.
Posted by: kelsey | June 13, 2007 10:43 PM