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- The fun theory
This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or something entirely different, the only thing that matters is that it’s change for the better.
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- What Makes Us Happy? - The Atlantic (June 2009)
Is there a formula—some mix of love, work, and psychological adaptation—for a good life? For 72 years, researchers at Harvard have been examining this question, following 268 men who entered college in the late 1930s through war, career, marriage and divorce, parenthood and grandparenthood, and old age. Here, for the first time, a journalist gains access to the archive of one of the most comprehensive longitudinal studies in history. Its contents, as much literature as science, offer profound insight into the human condition—and into the brilliant, complex mind of the study’s longtime director, George Vaillant.
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- Predictably / Irrational
He gave unsigned checks for $10,000 to his children, promising to sign them if he was over target weight by a certain date. Many people use commitment devices to try to keep their weight down, but Buffett’s idea had a big flaw: his children, spotting a rare opportunity to get money from the notoriously frugal billionaire, resorted to sabotage. Doughnuts, pizza, and fried food mysteriously appeared whenever Buffett was home.
Why Customers Will Pay You to Restrain Them | Fast Company
Milkman has found a similar pattern in the purchases of people who buy groceries online. When people are purchasing for next-day delivery, they order many more want foods than when they're ordering for a more-distant delivery date. We are salad people in the future and Cheetos people in the moment.
via Why Customers Will Pay You to Restrain Them | Fast Company.
